Step 1: After copying the unzipped files by selecting them and clicking “Copy”. Go into Lightroom and click the Lightroom button in the menu, then click on Preferences as shown below:
Step 2: Once the Preferences window pops up, click on “Presets” and then “Show Lightroom Presets Folder…” as shown below:
Step 3: Click on the “Develop Presets” folder and paste in the downloaded folders you copied in Step 1.
Step 4: Restart Lightroom and your new presets will show up in the left-hand tool bar.
I would recommend looking in the ‘Basics’ folder for a look that is a good general use preset across a wide variety of images in line with your style. Select that preset in the dialogue box when importing your images into Lightroom. That will give you a good base platform to work on. You may then want to go through the images individually and flag or rate them based on a specific look you want to apply; images that already look good leave as is, ones you would like to run a specific look, say basic B&W, rate as a 1, portraits as a 2 for a Portra or Fuji Pro look, etc. Then sort those images accordingly and batch process using the desired preset across all the images at once before going in and making local adjustments to each image. Easy!