Easy! Upon completing the purchase, you will be prompted to download a digital file. Simply unzip it, copy the contents and paste them into your Lightroom presets folder, which you can access by going to the menu bar at the top: Lightroom > Presets > Show Lightroom Presets Folder… > Develop Presets. Paste in the contents of the download, restart Lightroom and you’re good to go!

 

Step 1: After copying the unzipped files by selecting them and clicking “Copy”. Go into Lightroom and click the Lightroom button in the menu, then click on Preferences as shown below:

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Step 2: Once the Preferences window pops up, click on “Presets” and then “Show Lightroom Presets Folder…” as shown below:

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Step 3: Click on the “Develop Presets” folder and paste in the downloaded folders you copied in Step 1.

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Step 4: Restart Lightroom and your new presets will show up in the left-hand tool bar.

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Each film stock has its own personality and idiosyncrasies with how it reacts to light, shadow, temperature, etc. The film emulation presets are designed to be consistently accurate across as wide a range of lighting scenarios as possible. As such, once you click on the preset, you may need to manually dial in the temperature and tint until the tones look “correct” to your eye.  Also check to make sure any settings you have applied before running the presets (e.g. filters, vignettes, lens profiles, chromatic aberration corrections, etc) are not interfering with the the way the presets work.
The presets in the ‘Basics’ and ‘Fixer’ folders are generally designed to work on JPGs, TIFFs and RAW files alike. The presets in the ‘Film Emulation’ folder are designed to work on RAW files. If you use the film emulation presets on JPG files, you may see some funky stuff like banding happening. Feel free to experiment, but understand that getting the true look of the film stock as designed, you should use RAW files only.
The basic premise of Analogue Soul presets is to make your workflow as simple and efficient as possible whilst giving you the creative tools to maximize the power of the Lightroom platform. You can get subtle yet beautiful results in an instant using the ‘Basics’ folder, or you can go to town experimenting with the unique looks of film which have been painstakingly recreated in the ‘Film Emulation’ folder. From there, you can polish your image using the different finishing touches available in the “Fixer” folder. Pretty much everything you need will be at your fingertips in Lightroom, cutting down the need to jump out to Photoshop or a third-party plug-in to find your look.

I would recommend looking in the ‘Basics’ folder for a look that is a good general use preset across a wide variety of images in line with your style. Select that preset in the dialogue box when importing your images into Lightroom. That will give you a good base platform to work on. You may then want to go through the images individually and flag or rate them based on a specific look you want to apply; images that already look good leave as is, ones you would like to run a specific look, say basic B&W, rate as a 1, portraits as a 2 for a Portra or Fuji Pro look, etc. Then sort those images accordingly and batch process using the desired preset across all the images at once before going in and making local adjustments to each image. Easy!